For quite some time now we were wondering if social media marketing is the right way to go for our business The verdict is, as we discovered in our detailed research, social media is a great way to keep in contact with the most valuable asset of our business – You, our clients.
Whether you are using social media in your own business: just getting started, consider yourself to be a pro or have been sitting on the side-lines – we are here – in the same social arena with you, Let’s Talk!
Same Old Word-of-Mouth Method
Social Media has changed the way people connect, discover, and share information. But let’s skip the jargon. Here’s what we want you to know:
- Social media is the technology that connects Precise Print with each of its clients – whether it’s to share content or just to chat.
- Social networks: We will be using Facebook, Twitter, LinkedIn, and Pinterest as the places where we will interact with you (discovering & sharing).
- Social media marketing is the way we will use the technology to keep you posted with the latest developments and offers – so that you will be the first to know and to benefit – for your business, yourself and your friends.
Sound familiar? That’s because social media marketing is really just word-of-mouth powered by technology.
Social Media & Email Marketing Go Great Together
A report from Monetate, an e-commerce software firm, has found that email marketing is still driving more overall sales than social media efforts.
But there’s no need to start grappling your forehead and deleting Facebook Pages left and right. It’s important to keep in mind that all of these channels work together, not against each other.
Social media sites, in general, are a far more casual environment that can help build brand awareness, provide bite-size bits of industry information, and create communities among your customers.
That said, email has the advantage of directly reaching a single person. Not only that, you can use analytics to see what that person clicks and opens, which are statistics you can use to segment your list and direct different customers to personalized destinations.
So, if you’re asking yourself the question, “Can’t social media and email marketing just get along?” The answer is a resounding … YES
Connect with us on Twitter, Facebook and Linkedin today!